How we build product imagery that holds together

Lock the visual direction before you generate anything

Consistency across twenty AI images does not come from better prompts. It comes from a written direction that every prompt is built from.

Write the visual direction before the first image: palette as hex codes, allowed and forbidden materials, light temperature, camera height and framing, and who or what appears in the scene. Prompts are then derived from that document rather than invented per image, which is what keeps image twenty looking like image one.

• Art direction
• Method

How many product images does a listing actually need?

A working image set for a physical product is seven to nine images, and each one has a job. Here is the breakdown we use on client sets.

• Listings
• Production